Tracy McArdle

A website has become such an integral part of any business that customers now simply assume you have one. Customers expect to be able to find out about your business, its products and/or services from your website at a time to suit them. Therefore if you don’t have one, you will almost certainly be missing out on potential new customers and may even lose existing customers to businesses who are represented on the web. Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone. 

Unlike printed documentation such as product brochures, a website can be updated at any time. When updating a website using a Content Management System it is also far simpler, quicker and cheaper than making alterations to printed documents. Businesses are also able to react to market conditions much faster, therefore ensuring that opportunities are taken, threats are minimised and profits are maximised.

If you don't currently have a website you are almost certainly losing business right now. If you have a website that is out of date, difficult to navigate around, is not optimised for search engines, or its design creates the wrong perception of your organization or products, you are losing business!